Pay Per Click ( PPC ) Marketing

Pay-per-click (PPC) marketing is a type of online marketing done through platforms like Google Ads, Facebook, and Bing. You (the advertiser) will only pay for clicks, or when a user clicks through to your desired landing page. It’s a way of buying traffic to your website vs. earning visitors through organic methods, like SEO.

Pay Per Click Marketing Services

All of our PPC management clients can expect the following:

  • Comprehensive keyword research: We ensure you appear for the RIGHT searches by completing thorough keyword research up front, and monitoring your campaign’s performance closely throughout.
  • Effective ad creation: We work with you to produce the most effective ads that get high conversions.
  • Landing page conversion optimization: If need be, we will create a landing page on your site tailored to receive the visitors that have clicked through from your PPC ads. This allows us the freedom to create a page specifically designed to sell, as opposed to serving the multiple other purposes your site was created for.
  • Split testing and comparison of ads: We’ll set up comparisons to test the effectiveness of different ads. This will allow us to hone our content and presentation.
  • PPC mini-campaigns: Let us target your state, city, or even neighborhood with ads, or set up a small campaign designed to push one specific product or service.
  • Remarketing campaigns: Reconnect to past site visitors that have shown interest in your product or service. Using a remarketing campaign can help increase return on ad spend while increasing sales or leads.
  • Proof of ROI through detailed reporting: There are some excellent data tracking tools built into Google Ads, Bing Ads, and other PPC services. We wade through the data and generate a customized PDF report highlighting the most important information.

What do our PPC services include ?

When you choose our PPC management services for your online ad management solution, you receive a turnkey resolution to developing, managing, and improving your PPC strategy.
Get a preview of what our PPC advertising management services include:
-We provide you with a dedicated account representative
-We build a custom PPC strategy for your business, industry, and goals
-We research anywhere from 400 to 10,000 keywords for your campaigns
-We target Google (including search and display), Bing, YouTube, and Gmail
-We use advanced artificial intelligence to research competitor ad strategies
-We manage ad bids strategically to maximize your return on ad spend
-We monitor and update account settings to ensure PPC performance
-We provide regular reports to keep your business up-to-date
-And more!